The celebration of the 2025 Tourist Market generated an economic impact of approximately 1.38 billion pesos for Baja California, reported Josefina Rodríguez Zamora, Secretary of Tourism of the Mexican Government.
She highlighted that more than 71,882 business meetings were held in recent days, involving approximately 1,763 buyers and 1,187 companies involved in the event, held in different municipalities.
She stated that of those more than 71,000, 50% of the meetings resulted in sales, which translated into part of the aforementioned economic impact, but also supported other activities.
Rodríguez Zamora emphasized that the diversification of the market in different locations, including the Rosarito Convention Center, Tijuana, and San Diego, California, opened a window to Mexico for the first time on a binational scale. He highlighted that the conference and press conference program featured up to 3,957 exhibitors at the 2025 Tourism Tianguis, as well as coverage from up to 307 national and international media outlets.