Faced with the uncertainty generated by the possible imposition of a 25% tariff on Mexican products by the United States government, business leaders from Tijuana and Tecate reiterated their commitment to defending regional competitiveness through strategies and institutional collaboration.
During a joint conference, Joel Villalobos, president of the Tecate Business Coordinating Council (CCE), stated that the productive sector remains active and organized to face this new trade challenge.
Villalobos explained that, since the administration of former President Donald Trump, local businesses have had experience dealing with similar measures, and that they will once again focus on talent and efficiency.
For his part, Ossie Díaz, president of the Tecate Economic Development Commission, emphasized that the regional industry has key strengths to withstand external pressures.
In this regard, he emphasized that if the 25% tariff is established, it would be based on the product's manufacturing cost, not its selling price. Therefore, the materials bill and study times will allow companies to become more efficient and proactive.
In turn, Ernesto Méndez, president of Líderes Baja California, emphasized the importance of promoting the consumption of local products as a measure to support the domestic market.