With the goal of promoting the professionalization and sustainability of artisan businesses, the Secretariat of Economy and Innovation (SEI), in collaboration with the Directorate of Indigenous Peoples of the Ensenada City Council, held the workshop "Business Model: Canvas Methodology," aimed at 22 artisan families belonging to the Triqui, Mixtec, Zapotec, Pai Pai, and Afro-Mexican communities.
The Undersecretary of Economic Development, Michelle Guerrero Jaimes, highlighted that the training, taught by David Flores Fraga, coordinator of the Baja California Entrepreneurship Institute, aimed to provide entrepreneurs with tools to design, analyze, and optimize their business models in a structured and visual manner, using the Canvas methodology.
"The visual approach of the Canvas Model facilitates the identification of growth opportunities and potential weaknesses before launching a business, and promotes innovation in a competitive environment," explained the Undersecretary. For her part, Claudia Vanessa Romero Miranda, Director of Citizen Services at the SEI, noted that the advisory, training, and guidance services for accessing financing and financial support programs are completely free. She emphasized that there is no need to hire intermediaries or make payments to third parties.