It misuses 15% Tourism influx to Tijuana: Cotuco

March 18, 2025

The influx of tourists for Tijuana has been recovered between 10% and 15% after the decline reported at the beginning of the year by restrictions at the border crossings, said the director of the Tourism and Conventions Committee of Tijuana (Cotuco).
Juan Coronado Ruiz acknowledged that the effects of immigration policy undertaken by the president of the United States, Donald Trump, brought uncertainty among visitors, which resulted in a decrease in the tourist influx.
However, he indicated that after polls with economic units related to tourism and located in high -influx areas as a center zone or Revolution Avenue, a recovery has been perceived in recent weeks.
The director of Cotuco, Coronado Ruiz, stressed that the main sectors that have been in vogue in the city are those of health tourism, whose procedures remain demanded by the quality, price and certification of the medical units.
On the other hand, he stressed that Anglo -Saxon tourism has not been out of radar both in the demand for surgeries, but also in sectors such as the restaurant, who have also benefited from the rebound.
On the other hand, he stated that Mexico have addressed the majority of that percentage rate by seeking to visit family and friends residing in Tijuana. According to the profile of the tourist or the population group, it marks that 60% of them arrive in the city for family reasons, and their points of origin are cities such as California, Nevada or Arizona, according to the paramunicipal.

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