The Economic Advisory Council of Ensenada (CONSULTEN) urged to diversify export destinations in the face of the threat of tariffs that the US government would apply to Mexican products.
Julio Salinas López, president of CONSULTEN, said that jointly it is necessary for the government and private initiative to establish a comprehensive strategy to diversify the export markets for agricultural, fishing and aquaculture products from Ensenada, Baja California.
Historically, explained Salinas López, the primary sectors of Ensenada such as agriculture, fishing and aquaculture, have been strongly linked to the United States market, however, the growing uncertainty in trade relations and the possibility of new tariff barriers make it essential to explore and develop new destinations for exports.
The proposed strategy is the diversification of markets, identifying and establishing trade relations with new markets in Asia and Europe, which present opportunities; strengthening competitiveness by improving the quality, sustainability and traceability of products to meet the most demanding international standards and satisfy the demands of target markets.
Julio Salinas added that it is essential to strengthen trade missions to target markets to establish direct relationships with importers, distributors, retailers, as well as explore the possibilities of cooperation and strategic alliances.
By diversifying its target markets, strengthening quality and sustainability certifications, and promoting a robust regional brand, Ensenada has the opportunity to become a leading supplier of agricultural, fishery, and aquaculture products in Asia and Europe. This strategy would not only benefit local producers, but would also increase the region's competitiveness in international markets, taking advantage of its natural resources and production capacity.